On the morning of May 31, at the E4 hall, the Faculty of Business Administration (BA) – Industrial University of Ho Chi Minh City held the 6th Scientific Research Student Workshop - IUH BASS 2024 - Igniting the passion for Scientific Research.
The seminar attracted participation from over 300 students and graduate students, as well as more than 100 lecturers and officials from the Faculty of Business Administration, alongside representatives from various enterprises. This reflects the collective efforts of the Faculty of Business Administration in nurturing and advancing the tradition of scientific research over the past six years.
Overview of the seminar
Attending this seminar were Dr. Nguyen Thanh Long, Dean of the Faculty of Business Administration, and MSc. Bui Dinh Tien, Deputy Head of SMIA. The main sponsors included Mr. Pham Chi Dung, Director of the Tan Dinh Branch at Nam A Bank, and Ms. Tran Thi Thanh Tuyen, Deputy Director of the Tan Dinh Branch at Nam A Bank. Also present were heads of departments of the faculty, lecturers, and students from the Faculty of Business Administration.
The workshop attracted a large number of lecturers, and students to participate
The journey of building a tradition of Scientific Research of the Faculty of Business Administration
The Scientific Research Seminar for Students is an annual event organized by the Faculty of Business Administration at IUH. Over the past five editions, the seminar has evolved into a valuable platform for students to deepen their thinking, conduct research, and exchange learning experiences among themselves and with lecturers. This fosters an environment conducive to further academic pursuits, such as pursuing master's and doctoral degrees in business administration at IUH.
Speaking at the opening of the workshop, Dr. Nguyen Thanh Long, Dean of the Faculty of Business Administration, recognized and warmly praised the efforts of the students who participated in writing their articles, as well as the lecturers who guided the scientific research students. He expressed hope that the Faculty of Business Administration will continue to uphold and advance its tradition of scientific research in the future.
Dr. Nguyen Thanh Long delivered the opening speech for the 6th IUH Business Administration Scientific Seminar (IUH BASS) in 2024.
The 6th IUH BASS 2024 and its remarkable achievements
After more than 5 months of implementation, the 6th IUH Business Administration Scientific Seminar (IUH BASS) garnered significant attention from students and postgraduate students across the faculty. The organizers received over 220 paper submissions for the workshop, marking an encouraging achievement. Following reviews and editing processes, 194 papers were accepted for publication in the Faculty Scientific Research Seminar proceedings: 74 articles in Marketing Proceedings and 120 articles in the Yearbook of Business Administration. Among these, 102 papers were proposed for participation in the school-level Young Scientist Conference.
The workshop's editorial board convened and decided to select 5 high-quality articles representing various fields for oral presentations, and 10 articles for poster presentations. The Professional Council will evaluate these presentations and award prizes for First, Second, Third place, and Consolation awards. The poster selection process involved two rounds: a voting round on the faculty's social networking site and a professional round where judges directly scored the posters to determine the Best Poster Award.
The authors presented the study results
Members of the professional council of the workshop are prestigious scientists, who moderated the working session, including: Assoc. Prof. Dr. Pham Xuan Giang – Senior Lecturer of the Faculty of Business Administration; Dr. Dam Tri Cuong – Head of General Business Administration Department; Dr. Nguyen Ngoc Hien – Head of Logistics and Supply Chain Management; Dr. Bui Huy Khoi – Head of Marketing Department; Dr. Nguyen Ngoc Thuc – Head of Human Resource Management Department.
Member of the Professional Council of the workshop
The presentation session was marked by enthusiastic and confident presentations from authors and author groups, with active participation from the Professional Council and attending students who provided valuable feedback to help authors refine their research papers. Below are the 5 outstanding topics selected for discussion at the Workshop:
First Prize Presentation: "The Impact of Multisensory Marketing on Consumer Impulse Purchase Behavior in Ho Chi Minh City: The Regulatory Role of Impromptu Purchasing Behavior."
Authors: Vu Thi Ngoc Huyen, Nguyen Thi Y Nhu
Instructor: MSc. Le Nguyen
Second Prize Project: "The Connection between Augmented Reality (AR), User Experience, and Online Purchase Intent: An Approach from the Stimulus, Organization, and Response (S-O-R) Psychology Model."
Author: Bui Thi Tuyet Phuong
Instructor: MSc. Le Hoang Viet Phuong
Third Prize Topic: "The Effect of Product and Service Quality Perception on Customer Trust, Satisfaction, and Acquisition Intention: The Case of Foreign Beverage Brand Chains in Ho Chi Minh City."
Authors: Doan Van Thang, Dang Duy Thanh, Phan Thi Thuy Trang
Instructor: MSc. Pham Ngoc Kim Khanh
Consolation Prize Topic: "The Relationship between Supply Chain Cooperation, Strategic Commitment, and Innovation Performance Affects the Performance of Pharmaceutical Manufacturers in Ho Chi Minh City."
Author: Dang Ngoc Trinh
Instructor: Dr. Tran Van Khoat
Consolation Prize Project: "Research on Consumers' Willingness to Pay for Electric Vehicles: Combining Planning Behavior Theory and Social Awareness."
Authors: Pham Thi Thu Ha, Dang Ngoc Cam Uyen
Instructor: MSc. Nguyen Thi Bich Ngoc
In addition, the Jury awarded the Most Favorite Poster Award for the topic "Factors affecting consumers' intention to buy domestic organic food in Ho Chi Minh City" - Author: Tran Phung Nhi – Instructor: Dr. Nguyen Ngoc Thuc.
IUH BASS – The source of passion for scientific research
According to the summary report, despite some limitations that need improvement, the Professional Council has recognized the efforts to innovate the research topics. The content of the projects is varied and highly applicable. The use of SmartPLS software and the inclusion of intermediate and regulatory variables have resulted in valuable conclusions and suggestions with feasible governance implications. These and other innovative elements highlight the research investment and continuous learning spirit of the students and lecturers of the Faculty of Business Administration. Based on the achievements of the 6th IUH BASS in 2024, the Faculty of Business Administration will continue to strive to maintain and attract a large number of students to participate in the coming years.
Some photos at the workshop.
